Choosing the Right Pillows for Hotels & Vacation Rentals

When it comes to guest satisfaction, sleep is everything. Sure, they’ll remember the views and the breakfast, but if the pillows were flat or uncomfortable? That’s going straight into the review.

At Pillows and Fibers Inc., we work with hotels, vacation rentals, and short-term stay hosts to help them find pillow options that check all the right boxes: comfort, durability, and cost-efficiency. If you’re stocking up for your property, here’s what to keep in mind.

Know Your Guest Type

Not every guest is the same—and not every property needs the same type of pillow.

• Luxury hotels usually want soft, plush pillows like down or high-end down alternatives that add a premium touch.

• Budget hotels or Airbnb’s often go for synthetic options that are durable, affordable, and easy to maintain.

• Family rentals might prioritize hypoallergenic and washable pillows that are guest-friendly and easy to clean.

Choosing based on your typical guest will help you find the right balance between comfort and practicality.

Durability Matters

In hospitality, pillows get a lot of use—and they need to hold up.

Frequent washing, regular turnover, and lots of heads mean you’ll want pillows that are:

• Made with high-quality stitching

• Covered in durable outer fabric (ticking)

• Filled with materials that hold their shape over time

Pick the Right Fill

Pillow fill affects both comfort and maintenance. Here's a quick overview:

• Polyester fiberfill – Affordable, hypoallergenic, and easy to wash. A go-to for high-turnover properties.

• Down/feather blends – Soft, breathable, and luxurious. Ideal for boutique hotels or upscale listings.

Need help deciding? We can walk you through the pros and cons for your specific setup.

Make Cleanliness Easy

Cleanliness is top of mind for guests—and for good reason. Hospitality pillows should be:

• Machine washable or paired with washable protectors

• Resistant to clumping or flattening

• Hypoallergenic, especially in shared or family spaces

Pro tip: Stock up on extra pillow protectors. They extend the life of your pillows and make cleanups faster.

Offer Pillow Variety

Some guests love firm support. Others want something soft and squishy. Offering a mix of soft, medium, and firm pillows gives guests the ability to choose what works best for them.

If you manage a vacation rental, consider labeling pillows or including a quick note in your welcome guide to help guests pick their favorite.

The right pillows make a real difference. They improve the sleep experience, reduce complaints, and help you stand out in a competitive market. Whether you manage one unit or an entire hotel, investing in better pillows pays off.